I'd like to let you know about a conference being held at Emory
University on February 11. I know there are many virtual worlds
conferences these days. This one is different. Let me set a historical
context.
There have been virtual worlds conferences for many years. The industry
itself has run the Austin Game Conference, and there have been several
academic conferences centered on the humanities: interesting
discussions without the intent of having a practical impact one way or
another. (And there's nothing wrong with that.) Then came State of Play
in 2003, at New York Law School, the most influential conference of
that era. That conference produced a community of hard-headed people, a
community that then developed the advice and reasoning that courts and
legislatures are using today to deal with the virtual worlds legal
issues we knew would come.
Soon, firms became interested in virtual worlds, and a series of
Virtual Worlds Conference and Expos have allowed that community to
develop marketing methods, business models, and interoperability
standards. Second Life has been the main driver in that area.
Throughout this period, many of us said that the next thing would be a
revolution in social and behavioral science. Virtual worlds will change
society, making them a research subject in their own right. But virtual
worlds would also be an important tool for researchers, a controlled
environment for studying macro-scale questions, a social science petri
dish. As such, virtual worlds would revolutionize the academy as well
as society.
These possibilities have now been thrust into the spotlight by the
publication, in Lancet and Epidemiology, of research on the Corrupted
Blood plague in World of Warcraft. A trickle of virtual world social
science papers is appearing. It appears we are now entering the next
phase, in which hard-nosed, quantitative, social and behavioral
scientists will address the likely impact of virtual worlds across all
society. A community is forming, and the first conference of this
nascent community will meet at Emory University on February 11, 2008.
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