Two months ago, PC Gamer declared that it would no longer accept advertisements from gold farmers such as IGE. In a two-page spread that appeared in the follow-up issue, Mythic Entertainment proclaimed that it would not advertise in magazines that collaborate with gold farmers.
Although these moves were largely symbolic, both companies deserve credit for taking a stand. The two press releases demonstrate that game publications and game developers can work together to influence the industry. However, as far as residents of my household are concerned, gold-farmers are some of the least offensive advertisers in gaming publications.
Let me explain. My partner is a hard-core gamer with experience across genres. Formerly a professional game reviewer, she has attended E3 several times. Every morning, she compulsively logs onto World of Warcraft to see if her recipes have been selling well in the Auction House. A geek of the highest caliber, she wants to know about new titles on the horizon. So, why is it that she can't get through more than a few pages of contemporary game magazines without tossing them on the floor in disgust?
For some reason, she is disgusted by magazine advertisements that bombard readers with chain mail bikinis, rampaging armies, pouting sluts, and desperate fantasies of masculine control.
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