Recently Ilya Vedrashko noticed that the Google ad area of his blog was serving up ads for two companies offering in-game advertising and marketing services, inGamePartners and Massive Incorporated. (Full post located here) Ads for the former touted the company as the “#1 name” in the biz while the latter proclaimed itself “the largest.” This mini ad-battle playing out on a blog about media and advertising (as Ren would say, “how meta!”) led Vedrashko to ask, “Is the war officially on?”
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