Hi. Thanks for having me. Before I get started I should mention, as I do in my own blogs, that I write as an IBMer rather than IBM. My posts don’t necessarily represent IBM’s
positions, strategies or opinions. Hopefully, that much is
obvious, but perhaps it's worth mentioning in case anyone mistakenly
thinks anything that follows is an official company direction.
I recently (and finally) read 'The Tipping Point' by Malcolm Gladwell, which my friend Andy was so insistent I should read that he loaned me his copy. While of
course it made me ponder, yet again, the explosive growth of interest
in virtual worlds in the past couple of years, the thing that struck me
most was the Dunbar constant. Malcolm Gladwell quotes anthropologist
Professor Robin Dunbar on the subject:
"The figure of 150 seems to represent the maximum number of individuals
with whom we can have a genuinely social relationship, the kind of
relationship that goes with knowing who they are and how they relate to
us."
For anyone interested in enabling (or even participating) in online
communities and social networking, this idea is obviously an important
one.
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