Interesting things happening on the interactive social media front. IPO darlings Facebook and Zynga have seen their stock prices falling quite a bit lately. There's more analysis than information, but one thread stuck out at me: The idea that the attention garnered by Zynga and Facebook is not sustainable. For example, Leigh Alexander at Gamasutra carefully unpacks the dyanamics of attention when the portfolio consists of shiny empty games. It works for awhile, but eventually the users become bored at what is after all a very shallow experience. Over at CNN Money, Ben Rooney reports one analyst's conjecture that Facebook is sinking now because parents are using it. If there's any law of modern families, it is, Into the Tents of the Elders go no Teens. Advertisers are not at all desperate to get the rheumy, bloodshot eyeballs of the aged, which are still fixed on TV ("Figure skating is SO beautiful!") but they've lost the young people and can't find them. They thought the kids were on Facebok, but now, eh, where'd they go? In both cases the markets seem to be worried that there isn't nearly as much to this phenomenon as they thought.
OK, so what is the phenomenon all about really?