You remember Jesse Schell's TED talk about games invading real life, and Lee Sheldon's Quest-driven syllabus. A new startup aims to help anyone import game mechanics into any kind of motivational situation.They call it "gamification" and can be found at Gamify.com. It's a strategy operating on the border between intrinsic and extrinsic motivation. Dangerous territory, filled with risks and treasures. Expert guides to it, though, will be in high demand.
(Disclosure: Nada. Don't know these folks from Adam.)