James D. Fielder (thanks for the tips!) sent us a New York Times report about H&M, MTV, and Snoop Dogg selling virtual items. Very cool - nice to see the MSM paying attention to how the world is actually changing (instead of wasting our time refighting 1969 over and over). Nonetheless, the article is interesting for other reasons too. It begins with "Intrigued by the willingness of millions of consumers to pay real money for things that do not exist..." and ends by referring to "pretend items." Joining the spirit of the article, then, I'd like to say that while I read this pretend piece of news, and I did notice that it doesn't exist, I am not willing to spend real money on it. The article is just a goofy, unreal plaything produced for people who waste their days in the fantasy world where the New York Times is treated as if it is were a source of unbiased information.