Many many years ago, four ne'er-do-wells became interested in a topic that was both arcane and pointless. One of the things which catalyzed their interest was an activity that was so ridiculous that it didn't seem possible. Yet this ridiculous activity formed the basis of the early work of all of the four ne'er-do-wells (and was the core of three tenure cases and one book deal).
When they looked at this ridiculous activity they noticed that there was this guy, who had this company. The guy had been a child actor in Hollywood, and had formed the company to make money doing the ridiculous activity. And this company seemed to be making a ridiculous amount of money. All of the four ne'er-do-wells met the ex-actor, and looked at his company, and simply couldn't believe their eyes.
Simply. Could. Not. Believe. Their. Eyes.
So they created a blog. They called it Terranova, and they started to look at the weird topic of virtual worlds, and the ridiculous activity of gold farming, and the ex-actor called Brock Pierce, and the company called IGE. But they never got very far, because investigating this stuff is hard, and calls for fact-checking, and is slightly dangerous. So they didn't do much with it.
And the others read it.
And. Simply. Could. Not. Believe. Their. Eyes.