Today, I come into find out & read Andrew Herman, Rosemary J. Coombe & Lewis Kaye's article titled as "YOUR SECOND LIFE? Goodwill and perfomativity of intellectual property in online digital gaming" from virtual law bibliography in Lawspot online.
This article deals with the governance issue of VW(eg. SL), the key tool for argument is not an exclusive proprietary one such as IP or VP but -- to my delight-- an inclusive one, corporate goodwill.
With regard to this, I tell you I registered an article on SSRN recently.
Real Money Trading in MMORPG items from a Legal and Policy perspective
It was originally presented at 13. Dec. 2004 in Future Game Seminar held by Korea Game Development & Promotion Institute. By virtue of professor Yee Fen Lim and lawyer Nicholas Suzor's encouragement and assistance, I could published it in complete english version.
My article deals with the RMT issues of VW(eg. Lineage), and the key tool is Gwonri-geum(a korean legal concept similar to goodwill, strictly speaking, more akin to that of 'lease goodwill' in England, Austrailia).
*Nic Suzor thankfully made a nice abstract of the article, you can read it here
My paper, same to that of Andew Herman at al, centers on the creation and management of goodwill, an intangible asset of considerable value to VW itself based on affective bonds between players, MMO platform operators, and their commodities in the marketplace. (Differences are, i approached in micro level with economic's support, while they did in macro level with communication & cultural studies)
I hope recalling these two goodwill be an international goodwill, then help in concluding a peace treaty between properties(IP v. VP), and carve out the identity of VW & its virtue.