My plan to teach a course here at the Johnson School has blossomed into a partnership with Metaversed to present a public speaker series and website called "Metanomics."  Thie series is open to anyone who wants to hear from—and engage with—academics, industry leaders, regulators and influential virtual-world residents.  Metanomicslogo_5 So far, our speakers list includes legal scholars Joshua Fairfield and Bryan Camp, the unclassifiable Ted Castronova and Julian Dibbell, Congressional Staffer Dan Miller, Second Life tycoon Anshe Chung, and senior representatives from IBM and Intel—with many, many others yet to commit.  Yours truly is kicking off the series with a session entitled "Metanomics 101."

This post defines metanomics, clarifies the scope and goals of the series, and asks Terra Novans for some help.

It feels somewhat silly to coin a new word, but "metanomics" does a nice job of communicating the scope of the series—and a field of study—in a single term:  Metanomics = metaverse + economics.  The term isn’t perfect, as this field of study is broader than just economics (it will include hefty doses of law, social science and technology), and everyone quibbles over the term "metaverse."  But economics is the supremely imperialistic social science, and there is hardly anything economics haven’t laid claim to as their jurisdiction.  My definition of the metaverse is equally broad—I don’t see any reason to exclude social networking sites or communication technologies like Skype from the metaverse, for example. 

Three perspectives of metanomics
Residents of Second Life frequently talk about immersionist and augmentationist perspectives for residents.  As the name suggests, immersionists immerse themselves a truly separate second life, while augmentationists add Second Life to their real life. (If anyone knows who coined these terms, please let me know.) 

In metanomics, we can take similar perspectives.

Terra Nova seems to have countless debates that might be characterized as people disagreeing about which perspective to take.  All of them are valid, but we need to make sure everyone understands the distinctions, and that the perspective being taken at the time is well-suited to the problem at hand.

Metanomics is geared toward the type of people I normally teach: executives, research-oriented doctoral students and faculty, MBA students, and the occasional undergraduate.  Of course, because metanomics is so highly interdisciplinary, just about every speaker will have to bring the audience up to speed, so this will be much like a survey course.

The goal of the series is not simply to have interesting people speak to in Second Life to an island that holds only 70 avatars. We want to reach everyone interested in metanomics, even if they don’t a computer with the power to run Second Life.  So although events are all streamed into Second Life, and most will take place there, they will also be broadcast live on the web, courtesy of Second Life Cable Network.

More importantly, events are only the grain of sand in the oyster.  We hope to get pearls from constructing a way for people interested in metanomics to engage with the speaker and with each other in serious discusion before and after the session, and create an archive that future can serve as essential reading for future metanomicists (ok, that word doesn’t work so well.  Metanomists?). 
We plan to accomplish this by having suggested readings before each session, inviting readers to suggest readings of their own, as well as questions for speakers.  After each session, we will post archives of the event, along with post-event analyses.

Help us!
We are actively looking for speakers, and also for experts who would be willing to post suggested readings and post-event analysis on our website.  If you would be interested, or want to nominate someone else, post comments here or on our site.

Comments on Metanomics:

V says:

We have Micro Economics, Macro Economics, so why not Meta Economics?

Posted Sep 13, 2007 1:45:54 AM | link

Benjamin Duranske says:

Fantastic speaker list. I look forward to this.

Posted Sep 13, 2007 11:39:07 AM | link

Bonnie Boglioli Randall says:

A wonderful (and imperative) iniative that couldn't have come at a better time.

Posted Sep 14, 2007 2:27:47 PM | link

Jack Mason says:


The Metanomics initiative is really inspired. I'm sure that many of my colleagues in IBM's Virtual Universe Community, about 3K strong now, would be most interested both in the outcome, and in helping the effort in any way that you might need.

Posted Sep 14, 2007 2:55:20 PM | link

dmx says:

CCP has a full time economist (aparently) working for them to sort of 'manage' the economy (As far as 'managing' a complete free market makes sense. I guess he adjusts spawn rates or something). Might be an interesting guy to get to come along

Posted Sep 14, 2007 11:36:05 PM | link

Robert Bloomfield says:

@Jack (and everyone else), the effort needs *lots* of help! IM me inworld (where I am Beyers Sellers).

@dmx, I have sent an email to CCP's economist (Dr. Eyjlfur Gumundsson), as he is a natural choice to have for an event. But I only have his old university email. Does anyone know how to reach him?

Finally, @V, somehow 'meta economics' doesn't have quite the same ring to it. It also sounds a bit like the economics of economics.

Posted Sep 15, 2007 7:38:27 AM | link

dmx says:

Try this;-

Maybe someone could put a post into the eve general forum and try and get a GM's attention for the info.

But if your so inclined, you can always just phone them I suppose.

Posted Sep 15, 2007 11:57:46 PM | link

Adam Hyland says:


Not 100% related, but the notion of mesoeconomics was unsucessfully coined (what verb/adverb combo do you use for a failed attempt to coin a word?) my Dr. Marcos Mamalakis, now at UW-Milwaukee, with an eye to push development and growth theories toward a middle path--not just macro/micro solutions.

this isn't precisely what you're getting at, though. It does however bridge macro and micro in that sense.

As for the economics of economics, the word choice might be closer to:

econography (from>Historiography)


some variation on Epistemology, which might be difficult, because the roots in Greek for economics befit the rather pedestrian beginnings of the discipline and would be difficult to contort into a neologism with Epistemology.

Or perhaps just...>The Economics of Economics?

Posted Sep 17, 2007 5:11:46 PM | link