We're very happy to have Robert Bloomfield guest-blogging with us on Terra Nova this June. Robert is a Professor of Accounting at Cornell
University’s Johnson Graduate School of Management, where he directs
both the Business Simulation
Laboratory and
the Doctoral Program. Trained as a behavioral game
theorist, he has published the results of laboratory games and
markets in journals representing most areas of business, from accounting
and finance to organizational behavior, psychology, marketing and operations.
Rob became interested in virtual
worlds when he was chosen to lead an academic research initiative for
the Financial
Accounting Standards Board,
which sets accounting standards for US businesses. Realizing that
traditional laboratory settings would not be able to capture the vast
complexity of the US economy—with many people making difficult decisions
as they interact with complex institutions and with each other—Rob
searched for an alternative. The result of that search was the
Worlds For Study project, which seeks to create a platform in which
people can create serious games for business research and education.
Rob describes the goals of the WFS project here.
Rob is also a resident of Kingsfield
Island in Second Life, where he goes by the name Beyers Sellers, and
is currently working with The Vandiver Group on a short movie, filmed in Second
Life, that will introduce business academics to virtual worlds and WFS.
We'd like to thank Rob for joining us -- we look forward to the discussion!
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