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Sep 06, 2006

Comments

1.

Maybe a little bit late as news goes but that aside, they ARE hilarious. They can be found here if you poke around a bit: https://www.coca-cola.com.cn/
on YouTube too.

The REAL question is why is the chinese coca-cola website so much cooler than it's English counterpart?

2.

I could only find a more basic one involving the girl band fighting off a sleazy record exec in WoW. Which was still pretty good. I'm *dying* to see the one mentioned above. It sounds like stories made up by children (and some fanfic writers) where they pile on dinosaurs, ninjas, pop stars, wizards, robots, everything cool they can think of all at once... all it needs now is to have the watcher in there as well, because these stories usually include whoever made them up, and their friends. And look, it does that by making it interactive.

Consistent settings, stuff like that - those are for *grown-ups*. I bet this was storyboarded in crayon.

3.

Incidentally, I don't mean the above as a criticism.

4.

No my friend, the sad truth is that it is a product of hours of meetings, discussions, strategizing on how to appeal to that magical demographic, and combining all decent suggestions into a mad package in the typical Chinese way that theoretically offends no-one, satisfies everyone, and is therefore clearly eight million times more effective than 'choosing one thing and faking it right.'

5.

Aforementioned "Horde grabbing the Coke" ad:

https://www.youtube.com/watch?v=CT-_3-M5TpM

6.

Though I'd never discount the Shanghai Taxi Weirdness Index, the NY Times front page isn't where the media coverage ended today! CNN.com just published an article on the Constance Steinkuehler's report dealing with sociability in MMOs, and this is just a few days after the Boston Globe's article on MMO addiction! Why is the media suddenly getting saturated with this stuff?

Links:

https://www.cnn.com/2006/TECH/internet/09/06/online.games.sociability.reut/index.html?section=cnn_latest

https://www.nytimes.com/2006/09/05/technology/05wow.html?hp&ex=1157515200&en=9d3b5750e6f5e8bc&ei=5094&partner=homepage

https://www.boston.com/news/globe/living/articles/2006/09/02/computer_addictions_are_a_serious_glitch_in_online_play/

7.

YouTube links added! Thanks for the tips.

8.

"No my friend, the sad truth is that it is a product of...on how to appeal to that magical demographic, and combining all decent suggestions into a mad package in the ...way that theoretically offends no-one, satisfies everyone..."

Hmmm kinda like...WoW?

9.

So one could assume that WOW is effectively mainstream in some urban areas in China? I still do not think that that big Western brands like this would associate with WOW in the US/Australia or NZ. While gaming, and for that matter MMOs are becoming far more acceptable they still seem to retain a certain shameful, geeky image.

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