The Infinite Mind launches in 3-D cyberspace
John Hockenberry hosts live broadcast featuring Kurt Vonnegut, Suzanne Vega, Howard Rheingold
Cambridge, MA – The Infinite Mind, public radio’s most honored and most listened-to health and science show, is opening a virtual world headquarters and broadcast facility in the 3-D virtual world Second Life. “This represents an unprecedented leap forward for broadcasting into virtual reality and 3-D on-line communities,” said Bill Lichtenstein, president of the Peabody Award-winning media company Lichtenstein Creative Media, which produces The Infinite Mind. “This first step ‘through the looking glass’ into the virtual world, will allow The Infinite Mind, through its on-line facilities located on an expansive virtual complex, the opportunity to reach a vast new global audience.” Visitors will be able to listen to audio and video, attend live mixed reality events, and participate in interactive community education and outreach. The one-hour weekly public radio program explores the art and science of the human mind, brain and behavior. The Infinite Mind is the first regularly scheduled national media broadcast to establish an ongoing presence within 3-D web space.
(Full disclosure: I was asked by the Infinite Mind folks to be interviewed for a program about virtual worlds leading up to the launch of their sim and its accompanying broadcasts. I was impressed by their un-MSM approach to what virtual worlds are and can be. Information about where to find their broadcasts in meatspace can be found here.)