Those who read Clive Thompson's NYT Magazine piece blogged by Greg earlier this week may have noticed the new company name for There: Forterra Systems. Yesterday the company issued a press release that confirms the name change and announces a new round of financing to the tune of $14M.
This round comes from existing VC partners plus a new Israeli-based partner JVP (Jerusalem Venture Partners).
Forterra's corporate site lists its new management team, headed up by Robert Gehorsam, former VP of Strategic Initiatives at There.
