With Fizik's permission I've posted screen shots from my recent tour of Avalon in Second Life.
The first three shots show the Mrs. Jones clothing gallery. An avid Mrs. Jones collection wearer was nice enough to model a few pieces for me. And yes, most of them would give the wearer very unusual tan lines in RL ;)
The remaining images relate to Avalon's artists in residence. They have living quarters and a sculpture garden with some interesting pieces. The most intriguing one is a cat surrounded by a flock of birds. It looks like a still sculpture, but Fizik told me it's actually a moving sculpture with an extremely slow motion setting. You can't see the sculpture moving but every time you come back it's progressed to a different position. The early 20th century Italian futurist movement lives on in 2L.
I didn't really get a shopping mall vibe from Avalon. The Mrs. Jones gallery was definitely commercial in the sense that there were logos and products prominently placed throughout, but it felt more like a funky SoHo boutique than your average American mall.