Asheron's Call has been around a long time and ownership went from its developer, Turbine, to Microsoft, and now back to Turbine. There's been eBaying forever, but just now they've decided to ban it. See coverage at /.
Is it news? The EULA bans it anyway. So what's different here? Well, they are now the second company to ask eBay to actually close down auctions. But again, is it news? After the ban, all EQ auctions moved from eBay to playerauctions.com, where they continue today, unabated. I checked PlayerAuctions a few hours ago, and there was no main-page link specifically for Asheron's Call auctions. Now there is.
So: not sure if this is news. Let's see if there's any enforcement. And thanks Brian Whitener for the first heads-up!