Guilds can be the lifeblood of an MMO - so why don’t they get much support from developers?
Running a sizable guild is a full time job (as Constance explained in her Commwork presentation (which also includes a Cognitive Science 101)). There are events to organise, assets to mange, web sites to maintain, egos to sooth… And guilds do a _lot_ for an MMO: they can drive narrative, provide induction for n00b’s, give the space a depth of social structure that you just don’t get out of the box etc.
Given the importance of their function guild leaders seem poorly served. Developers could provide all kinds of tools and support, but they don’t – why?
Well I can think of three reasons:
1) Is there a real ROI? Guilds create this stuff anyway so why take time away from coding the core game to add these kind of bells and whistles.
2) Being a guild leader, creating the tools, putting in the graft – it’s all a meta-game, so why spoil the fun?
3) Guild leaders are a self selecting bunch - the fact that it takes effort means that only the determined get to run big guilds, but only the determined should run big guilds, making it easier might just reduce the stability of the guild structure.