It’s a small world. Even, it seems, when the universe is expanding physically, virtually and intra-virtually.
Back in February we covered the sale of 2Ls ‘Island’ (see: 2L's Virtual Land Sales Attract Investors, Controversy). Things are now up and running. The Island has become Avalon and it looks like violent collision between the physical and the virtual might just chip off a few L$, US$ and £.
The Avalon web site (copyright Rivers Run Red) – as well as featuring the Mrs Jones range - now features forthcoming 2L branded merchandise and is partially 2L branded itself. Also, according to Wagner James Au (2Ls embedded journalist), Fizik has become an occasional contractor for Linden Lab, and personal friend of Mr Au.
So as There starts to tie in with Brands such as iVillage (see: There's Island of Women), 2L get giggy with a über hip relationship marketing consultancy – the model ‘walk off’ in Zoolander would be a very very unfair comparison.