At the D.I.C.E. summit held this week in Las Vegas, EA CEO [edit: Chief Creative Officer, not CEO] Bing Gordon discussed the medium-term future of games. Virtual worlds will play a prominent part. Basic message: Each generation of teens is more comfortable than the last when combining different media. "What magic circle?" they will say.
Selected quotes from Gamespot:
"Gordon touched on what game consoles would be like circa 2008; he revealed the importance of launching hardware with the early adopter in mind (because he or she establishes the standard others will be forced to follow); he divulged how to think like a kid (to make your game an integral part of a child's entertainment universe); and he divulged why it's good to hang out with nongamers (because it's only a matter of time before someone converts them into gamers…so it might as well be you).
"Imagine a world where a console can support 8GB of RAM," Gordon said. And if you "have a hard time thinking what you'll do with it, don’t worry. The kids will know." His focus on teens' abilities to multitask and their reliance on instant messaging underscored one of his general themes, which was to 'know your market.' Gordon added, "Kids got Run Lola Run'ed a long time ago, and they will have expectations of media and entertainment far different from that of 20-to-25-year-olds today."
Looking toward the future, Gordon evangelized the need to recognize how important virtual worlds will become for kids. A father of a teenager himself, Gordon predicted that "virtual worlding" will become a rite of passage for teenagers.
He suggested that tomorrow's killer apps will come from "100x physics, where everything on the screen is modeled." They will reach a standard that Gordon calls "Pixar quality." He also said the future's best game would feature living worlds where NPCs are "inspired by The Sims and have complex emotions." ("GTA on steroids" is how Gordon put it.) Gordon also touched on something he called "win-win & make-make," which is a theory that implores the gamer to "beat the world together," as well as one that sees open-ended ways of winning. He also saw the day when everything in a game would be customizable, a la The Sims, and gamers would have persistent online identities--or what Gordon calls "fully baked avatars." "
Full article here.