[edit: I don't have time to give this what it deserves right now but the news needs to be out there.]
Increasing firm size makes sense, since this is a field where returns to scale are positive. The question is, how much bigger can IGE get? I doubt that item sales are likely to be monopolized, but there are clearly some gains to be made by streamlining operations and collecting similar functions (item farming, auction management, delivery, web updates) across many games.
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